iconic.22 agenda

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See you soon at iconic.22!

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 9:00 and 10:00 AM. Attendees will also have access to our iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Under the Dome

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

10:45 am
-
11:15 am
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

11:15 am
-
12:00 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--
12:00 pm
-
12:45 pm
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Lobby

Bespoke SF

1:45 pm
-
2:30 pm
Why Fitness Professionals & Businesses Should be Focused on Technology

Ready to stop using different apps for every part of your business? It's time to start working smarter instead of harder. Vagaro can help you do just that. We’ll show you why tech matters in your industry and how you can implement it into your everyday routine to make life easier.

Speaker
--
Fitness Breakout Room

Bespoke SF

1:45 pm
-
2:30 pm
The Salon Business | John Hallberg

Join The Salon Business guru, John Hallberg, as he shares industry trends coming out of the online transformation we are going through right now. He'll point out what you should be focused on for 2023 as a business owner & independent service provider in the beauty industry.

Speaker
John Hallberg
Salon & Beauty Breakout Room

Bespoke SF

1:45 pm
-
2:30 pm
Finding the Secret Sauce Formula

Whether you're a solo spa owner or part of a team, everyone needs their own secret sauce—the formula that makes everything work. How do you find that? Hear from one of our star spa owners on how she was successful with setting up her business from the start to where she is now.

Speaker
Deidre Gavin
Spa & Wellness Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
Step Up Your Retail Game and Increase Profits

Learn best practices for optimizing your inventory, online store, and how to help your booth renters and employees sell more.

Speaker
Renee & Emannuel
Salon Owner Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
From Artist to Boss with Vagaro

Learn actionable insights for implementing Vagaro to boost your business in three ways: • How to set up and host online and in-person beauty classes • How to use technology to manage your beauty franchise • How to manage your business and employees.

Speaker
Salon & Beauty Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker
Paula Peralta
Fitness Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
Marketing at the Next Level

You’re busy being amazing at your craft and running your business, so you don't have time to waste on clichéd marketing tactics. Learn from our experts on how to implement results-driven strategies that actually work. Speaker: Alec Sukoski, Vagaro Product Design Manager.

Speaker
Alec Sukoski
Spa & Wellness Breakout Room

Bespoke SF

3:15 pm
-
3:30 pm
Afternoon Break

Speaker
3:30 pm
-
4:15 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups & downs of seasonality. Holidays, proms, weddings—these all spark waves of income. But, how can you create a more steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits & growth!

Speaker
Salon & Beauty Breakout Room

Bespoke SF

3:30 pm
-
4:15 pm
Motivate Your Employees & Become a Thought Leader

Being a thought leader starts with motivating internally. Whether you have employees or renting staff, you have to lead by example. With those examples, your thought leadership will become organic. Learn how to motivate, inspire & rise to the top as a team from business experts.

Speaker
John Hallberg
Salon Owner Breakout Room

Bespoke SF

3:30 pm
-
4:15 pm
Get More Clients

Building your brand and marketing is something that takes a lot of time. Join us, while we share pro tips on how to design a strategy that fits your schedule.

Speaker
Michael Piercy
Fitness Breakout Room

Bespoke SF

3:30 pm
-
4:15 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups and downs of seasonality. New Year's resolutions, clients trying new self-care routines, etc. These all spark waves of income, but how do you count on that steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits and growth.

Speaker
Anita Chan
Spa & Wellness Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
Marketing at the Next Level

You’re busy being amazing at your craft and running your business, so you don't have time to waste on clichéd marketing tactics. Learn from our experts on how to implement results-driven strategies that actually work. Speaker: Alec Sukoski, Vagaro Product Design Manager.

Speaker
Alec Sukoski
Salon Owner Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
How to Keep Your Clients Motivated

Join Luka Hocevar, Founder of Vigor Ground Fitness, Professional Basketball Player and Fitness Coach, while he shares his story and experience on what it takes to keep your clients motivated. Retention is dependent upon engagement and milestones, so get ready for tips from one of the best in the business.

Speaker
Luka Hocevar
Fitness Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
Growing to a 6-Figure Business

Are you ready to elevate your business? Good on the fundamentals but ready to invest in whatever it takes to grow to the next level? From precision marketing to building a stellar business strategy, you'll gain the knowledge it takes to become a six-figure owner.

Speaker
Parris Fitzpatrick
Spa & Wellness Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker
Salon & Beauty Breakout Room

Bespoke SF

5:00 pm
-
6:00 pm
Evening Break

Speaker
6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Under the Dome

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while networking with industry peers.

Under the Dome

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: Hair Salon & Barber

PANEL DISCUSSION: An interactive session including a talented panel of industry experts & peers. This one's for the salon/barber industry, so we'll be talking all things hair!

Salon & Beauty Breakout Room

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: Beauty

PANEL DISCUSSION: This session will be focusing on the beauty industry. Engage with peers & experts as we dive deep into what makes our beauty world go 'round!

Salon Owner Breakout Room

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: Fitness

PANEL DISCUSSION: For this interactive session, we'll be talking everything fitness! Ask questions, talk to your peers, and hear from experts on what it takes to make it in the business.

Fitness Breakout Room

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: SPA & Wellness

PANEL DISCUSSION: This one's for our wellness warriors! We'll be discussing trends & topics in the industry, business tips, and fully immersing ourselves in the knowledge of peers & professionals.

Spa & Wellness Breakout Room

Bespoke SF

10:45 am
-
11:15 am
30-Minute Networking Break

Visit our informational and sponsor booths, learn more about our software directly from our on-site support team, and network with your industry peers.

11:15 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Main Room

Bespoke SF

12:00 pm
-
1:00 pm
CEO Chat

Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

1:00 pm
-
1:30 pm
Snack Bar Break

1:30 pm
-
2:00 pm
Chase for Business - Mentorship Program for Minority Entrepreneurs

Chase representatives will explore and discuss their mentorship program offering minority small business owners free one-on-one coaching, banking and credit solutions, community resources, and year-round educational training.

Main Room

Bespoke SF

2:00 pm
-
2:30 pm
Overcoming Funding Challenges – Finding the Right Funding Fit

Funding for small businesses can be challenging. However it also presents a great opportunity to help drive growth and expansion. In this session, Liberis educators will look at some of the common challenges for small business owners to find and obtain the right funding and present a new offering for small business owners to consider.

Main Room

Bespoke SF

2:30 pm
-
2:45 pm
2:45 pm
-
3:25 pm
SOCIAL MEDIA | iconic.pop

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

Bespoke SF

3:25 pm
-
3:30 pm
CLOSING

Main Room

Bespoke SF

*Agenda is subject to change.

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 9:00 and 10:00 AM. Attendees will also have access to our iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Under the Dome

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

10:45 am
-
11:15 am
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

11:15 am
-
12:00 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--
12:00 pm
-
12:45 pm
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Lobby

Bespoke SF

1:45 pm
-
2:30 pm
The Salon Business | John Hallberg

Join The Salon Business guru, John Hallberg, as he shares industry trends coming out of the online transformation we are going through right now. He'll point out what you should be focused on for 2023 as a business owner & independent service provider in the beauty industry.

Speaker
John Hallberg
Salon & Beauty Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
Step Up Your Retail Game and Increase Profits

Learn best practices for optimizing your inventory, online store, and how to help your booth renters and employees sell more.

Speaker
Renee & Emannuel
Salon Owner Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
From Artist to Boss with Vagaro

Learn actionable insights for implementing Vagaro to boost your business in three ways: • How to set up and host online and in-person beauty classes • How to use technology to manage your beauty franchise • How to manage your business and employees.

Speaker
Salon & Beauty Breakout Room

Bespoke SF

3:15 pm
-
3:30 pm
Afternoon Break

Speaker
3:30 pm
-
4:15 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups & downs of seasonality. Holidays, proms, weddings—these all spark waves of income. But, how can you create a more steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits & growth!

Speaker
Salon & Beauty Breakout Room

Bespoke SF

3:30 pm
-
4:15 pm
Motivate Your Employees & Become a Thought Leader

Being a thought leader starts with motivating internally. Whether you have employees or renting staff, you have to lead by example. With those examples, your thought leadership will become organic. Learn how to motivate, inspire & rise to the top as a team from business experts.

Speaker
John Hallberg
Salon Owner Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
Marketing at the Next Level

You’re busy being amazing at your craft and running your business, so you don't have time to waste on clichéd marketing tactics. Learn from our experts on how to implement results-driven strategies that actually work. Speaker: Alec Sukoski, Vagaro Product Design Manager.

Speaker
Alec Sukoski
Salon Owner Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker
Salon & Beauty Breakout Room

Bespoke SF

5:00 pm
-
6:00 pm
Evening Break

Speaker
6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Under the Dome

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while networking with industry peers.

Under the Dome

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: Hair Salon & Barber

PANEL DISCUSSION: An interactive session including a talented panel of industry experts & peers. This one's for the salon/barber industry, so we'll be talking all things hair!

Salon & Beauty Breakout Room

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: Beauty

PANEL DISCUSSION: This session will be focusing on the beauty industry. Engage with peers & experts as we dive deep into what makes our beauty world go 'round!

Salon Owner Breakout Room

Bespoke SF

10:45 am
-
11:15 am
30-Minute Networking Break

Visit our informational and sponsor booths, learn more about our software directly from our on-site support team, and network with your industry peers.

11:15 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Main Room

Bespoke SF

12:00 pm
-
1:00 pm
CEO Chat

Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

1:00 pm
-
1:30 pm
Snack Bar Break

1:30 pm
-
2:00 pm
Chase for Business - Mentorship Program for Minority Entrepreneurs

Chase representatives will explore and discuss their mentorship program offering minority small business owners free one-on-one coaching, banking and credit solutions, community resources, and year-round educational training.

Main Room

Bespoke SF

2:00 pm
-
2:30 pm
Overcoming Funding Challenges – Finding the Right Funding Fit

Funding for small businesses can be challenging. However it also presents a great opportunity to help drive growth and expansion. In this session, Liberis educators will look at some of the common challenges for small business owners to find and obtain the right funding and present a new offering for small business owners to consider.

Main Room

Bespoke SF

2:30 pm
-
2:45 pm
2:45 pm
-
3:25 pm
SOCIAL MEDIA | iconic.pop

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

Bespoke SF

3:25 pm
-
3:30 pm
CLOSING

Main Room

Bespoke SF

*Agenda is subject to change.

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 9:00 and 10:00 AM. Attendees will also have access to our iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Under the Dome

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

10:45 am
-
11:15 am
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

11:15 am
-
12:00 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--
12:00 pm
-
12:45 pm
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Lobby

Bespoke SF

1:45 pm
-
2:30 pm
Finding the Secret Sauce Formula

Whether you're a solo spa owner or part of a team, everyone needs their own secret sauce—the formula that makes everything work. How do you find that? Hear from one of our star spa owners on how she was successful with setting up her business from the start to where she is now.

Speaker
Deidre Gavin
Spa & Wellness Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
Marketing at the Next Level

You’re busy being amazing at your craft and running your business, so you don't have time to waste on clichéd marketing tactics. Learn from our experts on how to implement results-driven strategies that actually work. Speaker: Alec Sukoski, Vagaro Product Design Manager.

Speaker
Alec Sukoski
Spa & Wellness Breakout Room

Bespoke SF

3:15 pm
-
3:30 pm
Afternoon Break

Speaker
3:30 pm
-
4:15 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups and downs of seasonality. New Year's resolutions, clients trying new self-care routines, etc. These all spark waves of income, but how do you count on that steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits and growth.

Speaker
Anita Chan
Spa & Wellness Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
Growing to a 6-Figure Business

Are you ready to elevate your business? Good on the fundamentals but ready to invest in whatever it takes to grow to the next level? From precision marketing to building a stellar business strategy, you'll gain the knowledge it takes to become a six-figure owner.

Speaker
Parris Fitzpatrick
Spa & Wellness Breakout Room

Bespoke SF

5:00 pm
-
6:00 pm
Evening Break

Speaker
6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Under the Dome

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while networking with industry peers.

Under the Dome

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: SPA & Wellness

PANEL DISCUSSION: This one's for our wellness warriors! We'll be discussing trends & topics in the industry, business tips, and fully immersing ourselves in the knowledge of peers & professionals.

Spa & Wellness Breakout Room

Bespoke SF

10:45 am
-
11:15 am
30-Minute Networking Break

Visit our informational and sponsor booths, learn more about our software directly from our on-site support team, and network with your industry peers.

11:15 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Main Room

Bespoke SF

12:00 pm
-
1:00 pm
CEO Chat

Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

1:00 pm
-
1:30 pm
Snack Bar Break

1:30 pm
-
2:00 pm
Chase for Business - Mentorship Program for Minority Entrepreneurs

Chase representatives will explore and discuss their mentorship program offering minority small business owners free one-on-one coaching, banking and credit solutions, community resources, and year-round educational training.

Main Room

Bespoke SF

2:00 pm
-
2:30 pm
Overcoming Funding Challenges – Finding the Right Funding Fit

Funding for small businesses can be challenging. However it also presents a great opportunity to help drive growth and expansion. In this session, Liberis educators will look at some of the common challenges for small business owners to find and obtain the right funding and present a new offering for small business owners to consider.

Main Room

Bespoke SF

2:30 pm
-
2:45 pm
2:45 pm
-
3:25 pm
SOCIAL MEDIA | iconic.pop

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

Bespoke SF

3:25 pm
-
3:30 pm
CLOSING

Main Room

Bespoke SF

*Agenda is subject to change.

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 9:00 and 10:00 AM. Attendees will also have access to our iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Under the Dome

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

10:45 am
-
11:15 am
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

11:15 am
-
12:00 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--
12:00 pm
-
12:45 pm
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Lobby

Bespoke SF

1:45 pm
-
2:30 pm
Why Fitness Professionals & Businesses Should be Focused on Technology

Ready to stop using different apps for every part of your business? It's time to start working smarter instead of harder. Vagaro can help you do just that. We’ll show you why tech matters in your industry and how you can implement it into your everyday routine to make life easier.

Speaker
--
Fitness Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker
Paula Peralta
Fitness Breakout Room

Bespoke SF

3:15 pm
-
3:30 pm
Afternoon Break

Speaker
3:30 pm
-
4:15 pm
Get More Clients

Building your brand and marketing is something that takes a lot of time. Join us, while we share pro tips on how to design a strategy that fits your schedule.

Speaker
Michael Piercy
Fitness Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
How to Keep Your Clients Motivated

Join Luka Hocevar, Founder of Vigor Ground Fitness, Professional Basketball Player and Fitness Coach, while he shares his story and experience on what it takes to keep your clients motivated. Retention is dependent upon engagement and milestones, so get ready for tips from one of the best in the business.

Speaker
Luka Hocevar
Fitness Breakout Room

Bespoke SF

5:00 pm
-
6:00 pm
Evening Break

Speaker
6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Under the Dome

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while networking with industry peers.

Under the Dome

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: Fitness

PANEL DISCUSSION: For this interactive session, we'll be talking everything fitness! Ask questions, talk to your peers, and hear from experts on what it takes to make it in the business.

Fitness Breakout Room

Bespoke SF

10:45 am
-
11:15 am
30-Minute Networking Break

Visit our informational and sponsor booths, learn more about our software directly from our on-site support team, and network with your industry peers.

11:15 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Main Room

Bespoke SF

12:00 pm
-
1:00 pm
CEO Chat

Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

1:00 pm
-
1:30 pm
Snack Bar Break

1:30 pm
-
2:00 pm
Chase for Business - Mentorship Program for Minority Entrepreneurs

Chase representatives will explore and discuss their mentorship program offering minority small business owners free one-on-one coaching, banking and credit solutions, community resources, and year-round educational training.

Main Room

Bespoke SF

2:00 pm
-
2:30 pm
Overcoming Funding Challenges – Finding the Right Funding Fit

Funding for small businesses can be challenging. However it also presents a great opportunity to help drive growth and expansion. In this session, Liberis educators will look at some of the common challenges for small business owners to find and obtain the right funding and present a new offering for small business owners to consider.

Main Room

Bespoke SF

2:30 pm
-
2:45 pm
2:45 pm
-
3:25 pm
SOCIAL MEDIA | iconic.pop

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

Bespoke SF

3:25 pm
-
3:30 pm
CLOSING

Main Room

Bespoke SF

*Agenda is subject to change.

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

4:15 pm
-
5:00 pm
Marketing at the Next Level

You’re busy being amazing at your craft and running your business, so you don't have time to waste on clichéd marketing tactics. Learn from our experts on how to implement results-driven strategies that actually work. Speaker: Alec Sukoski, Vagaro Product Design Manager.

Speaker
Alec Sukoski
Salon Owner Breakout Room

Bespoke SF

1:45 pm
-
2:30 pm
The Salon Business | John Hallberg

Join The Salon Business guru, John Hallberg, as he shares industry trends coming out of the online transformation we are going through right now. He'll point out what you should be focused on for 2023 as a business owner & independent service provider in the beauty industry.

Speaker
John Hallberg
Salon & Beauty Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
From Artist to Boss with Vagaro

Learn actionable insights for implementing Vagaro to boost your business in three ways: • How to set up and host online and in-person beauty classes • How to use technology to manage your beauty franchise • How to manage your business and employees.

Speaker
Salon & Beauty Breakout Room

Bespoke SF

3:30 pm
-
4:15 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups & downs of seasonality. Holidays, proms, weddings—these all spark waves of income. But, how can you create a more steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits & growth!

Speaker
Salon & Beauty Breakout Room

Bespoke SF

3:30 pm
-
4:15 pm
Motivate Your Employees & Become a Thought Leader

Being a thought leader starts with motivating internally. Whether you have employees or renting staff, you have to lead by example. With those examples, your thought leadership will become organic. Learn how to motivate, inspire & rise to the top as a team from business experts.

Speaker
John Hallberg
Salon Owner Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker
Paula Peralta
Fitness Breakout Room

Bespoke SF

3:30 pm
-
4:15 pm
Get More Clients

Building your brand and marketing is something that takes a lot of time. Join us, while we share pro tips on how to design a strategy that fits your schedule.

Speaker
Michael Piercy
Fitness Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
How to Keep Your Clients Motivated

Join Luka Hocevar, Founder of Vigor Ground Fitness, Professional Basketball Player and Fitness Coach, while he shares his story and experience on what it takes to keep your clients motivated. Retention is dependent upon engagement and milestones, so get ready for tips from one of the best in the business.

Speaker
Luka Hocevar
Fitness Breakout Room

Bespoke SF

1:45 pm
-
2:30 pm
Finding the Secret Sauce Formula

Whether you're a solo spa owner or part of a team, everyone needs their own secret sauce—the formula that makes everything work. How do you find that? Hear from one of our star spa owners on how she was successful with setting up her business from the start to where she is now.

Speaker
Deidre Gavin
Spa & Wellness Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
Growing to a 6-Figure Business

Are you ready to elevate your business? Good on the fundamentals but ready to invest in whatever it takes to grow to the next level? From precision marketing to building a stellar business strategy, you'll gain the knowledge it takes to become a six-figure owner.

Speaker
Parris Fitzpatrick
Spa & Wellness Breakout Room

Bespoke SF

3:30 pm
-
4:15 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups and downs of seasonality. New Year's resolutions, clients trying new self-care routines, etc. These all spark waves of income, but how do you count on that steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits and growth.

Speaker
Anita Chan
Spa & Wellness Breakout Room

Bespoke SF

4:15 pm
-
5:00 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker
Salon & Beauty Breakout Room

Bespoke SF

2:30 pm
-
3:15 pm
Marketing at the Next Level

You’re busy being amazing at your craft and running your business, so you don't have time to waste on clichéd marketing tactics. Learn from our experts on how to implement results-driven strategies that actually work. Speaker: Alec Sukoski, Vagaro Product Design Manager.

Speaker
Alec Sukoski
Spa & Wellness Breakout Room

Bespoke SF

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 9:00 and 10:00 AM. Attendees will also have access to our iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Under the Dome

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

10:45 am
-
11:15 am
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

11:45 am
-
12:15 pm
Creating Your Vision

Locking in your vision of success for the coming years is an important step. Starting off the conference with this clarity will help you determine the best way to apply the business tips you learn. We'll walk you through this method so you can get the most out of the iconic.22 event.

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Lobby

Bespoke SF

11:15 am
-
12:00 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--

Bespoke SF

12:00 pm
-
12:45 pm
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

2:30 pm
-
3:15 pm
Step Up Your Retail Game and Increase Profits

Learn best practices for optimizing your inventory, online store, and how to help your booth renters and employees sell more.

Speaker
Renee & Emannuel
Salon Owner Breakout Room

Bespoke SF

1:45 pm
-
2:30 pm
Why Fitness Professionals & Businesses Should be Focused on Technology

Ready to stop using different apps for every part of your business? It's time to start working smarter instead of harder. Vagaro can help you do just that. We’ll show you why tech matters in your industry and how you can implement it into your everyday routine to make life easier.

Speaker
--
Fitness Breakout Room

Bespoke SF

4:20 pm
-
4:30 pm
Day 1 Wrap Up

Vagaro Hosts will wrap up Day 1 in each room.

Speaker
--
Each Room

Bespoke SF

5:00 pm
-
6:00 pm
Evening Break

Speaker

3:15 pm
-
3:30 pm
Afternoon Break

Speaker

6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Under the Dome

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker

Bespoke SF

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

1:00 pm
-
1:30 pm
Snack Bar Break

12:00 pm
-
1:00 pm
CEO Chat

Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

1:30 pm
-
2:00 pm
Chase for Business - Mentorship Program for Minority Entrepreneurs

Chase representatives will explore and discuss their mentorship program offering minority small business owners free one-on-one coaching, banking and credit solutions, community resources, and year-round educational training.

Main Room

Bespoke SF

2:00 pm
-
2:30 pm
Overcoming Funding Challenges – Finding the Right Funding Fit

Funding for small businesses can be challenging. However it also presents a great opportunity to help drive growth and expansion. In this session, Liberis educators will look at some of the common challenges for small business owners to find and obtain the right funding and present a new offering for small business owners to consider.

Main Room

Bespoke SF

10:45 am
-
11:15 am
30-Minute Networking Break

Visit our informational and sponsor booths, learn more about our software directly from our on-site support team, and network with your industry peers.

Bespoke SF

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Open Area / Rooftop

Bespoke SF

9:00 am
-
10:00 am
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while networking with industry peers.

Under the Dome

Bespoke SF

11:15 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Main Room

Bespoke SF

2:30 pm
-
2:45 pm
Break

10:00 am
-
10:45 am
Industry Talk: Hair Salon & Barber

PANEL DISCUSSION: An interactive session including a talented panel of industry experts & peers. This one's for the salon/barber industry, so we'll be talking all things hair!

Salon & Beauty Breakout Room

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: Beauty

PANEL DISCUSSION: This session will be focusing on the beauty industry. Engage with peers & experts as we dive deep into what makes our beauty world go 'round!

Salon Owner Breakout Room

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: Fitness

PANEL DISCUSSION: For this interactive session, we'll be talking everything fitness! Ask questions, talk to your peers, and hear from experts on what it takes to make it in the business.

Fitness Breakout Room

Bespoke SF

10:00 am
-
10:45 am
Industry Talk: SPA & Wellness

PANEL DISCUSSION: This one's for our wellness warriors! We'll be discussing trends & topics in the industry, business tips, and fully immersing ourselves in the knowledge of peers & professionals.

Spa & Wellness Breakout Room

Bespoke SF

2:45 pm
-
3:25 pm
SOCIAL MEDIA | iconic.pop

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

Bespoke SF

3:25 pm
-
3:30 pm
CLOSING

Main Room

Bespoke SF

*Agenda is subject to change.