iconic.22 agenda

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Conference Room

InterContinental Hotel

8:30 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 8:30 and 10:00 AM. Attendees will also have access to our sponsored lounge areas and iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Open Area / Rooftop

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

10:45 am
-
11:45 am
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Giveaways / Schedule Review

Before heading off to lunch, our host/hostess will announce some amazing giveaways for attendees and share insight on the agenda for the remainder of the event.

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our sponsored lounge areas and iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Open Area / Rooftop

Bespoke SF

12:45 pm
-
1:45 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--
Main Room

Bespoke SF

1:30 pm
-
2:20 pm
Smart Fitness Business Basics

A smart business is the best business, and when you’re in the fitness industry it’s important to have some processes in place that enable you to focus on what you do best.

Speaker
--
Breakout 2

Bespoke SF

1:30 pm
-
2:20 pm
Managing Employees with Automation

From appointment management to payroll, running your business can take a lot of time out of your day. We’ll show you some ways to utilize automation, so you can spend your time on the things you love.

Speaker
--
Breakout 1

Bespoke SF

1:45 pm
-
2:30 pm
Why Fitness Professionals & Businesses Should be Focused on Technology

Ready to stop using different apps for every part of your business? It's time to start working smarter instead of harder. Vagaro can help you do just that. We’ll show you why tech matters in your industry and how you can implement it into your everyday routine to make life easier.

Speaker
--
Breakout 2

Bespoke SF

1:45 pm
-
2:30 pm
The Salon Business | John Hallberg

Join The Salon Business guru, John Hallberg, as he shares research and market trends in the industry. He'll point out what you should be focused on for 2023 as a business owner & independent service provider in the beauty industry.

Speaker
John Hallberg

1:45 pm
-
2:30 pm
Finding the Secret Sauce Formula

Whether you're a solo spa owner or part of a team, everyone needs their own secret sauce—the formula that makes everything work. How do you find that? Hear from one of our star spa owners on how she was successful with setting up her business from the start to where she is now.

Speaker

2:30 pm
-
3:15 pm
Managing Booth, Space, & Renters with Automation

This session is for business owners who are looking to alleviate the time spent managing booth & room rent for service providers, like independent stylists and estheticians. Our experts will walk you through how to manage it all efficiently with automation, including how to determine the right rent and when to raise it.

Speaker
Renee & Emannuel
Breakout 1

Bespoke SF

2:30 pm
-
3:15 pm
Boost Your Brand Strategy

Your individual brand strategy is an important key to establishing yourself. Whether you're just starting out, or feeling like you need a refresh, this session will provide solid steps that you can implement.

Speaker

2:30 pm
-
3:15 pm
Get More Clients

Building your brand and marketing is something that takes a lot of time. Join us, while we share pro tips on how to design a strategy that fits your schedule.

Speaker
Massy Arias

2:30 pm
-
3:15 pm
Growing to a 6-Figure Business

Are you ready to elevate your business? Good on the fundamentals but ready to invest in whatever it takes to grow to the next level? From precision marketing to building a stellar business strategy, you'll gain the knowledge it takes to become a six-figure owner.

Speaker

3:15 pm
-
4:00 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups & downs of seasonality. Holidays, proms, weddings—these all spark waves of income. But, how can you create a more steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits & growth!

Speaker

3:15 pm
-
4:00 pm
Motivate Your Employees & Become a Thought Leader

Being a thought leader starts with motivating internally. Whether you have employees or renting staff, you have to lead by example. With those examples, your thought leadership will become organic. Learn how to motivate, inspire & rise to the top as a team from business experts.

Speaker
John Hallberg

3:15 pm
-
4:00 pm
How to Keep Your Clients Motivated

Join Luka Hocevar, Founder of Vigor Ground Fitness, Professional Basketball Player and Fitness Coach, while he shares his story and experience on what it takes to keep your clients motivated. Retention is dependent upon engagement and milestones, so get ready for tips from one of the best in the business.

Speaker
Luka Hocevar

3:15 pm
-
4:00 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups and downs of seasonality. New Year's resolutions, clients trying new self-care routines, etc. These all spark waves of income, but how do you count on that steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits and growth.

Speaker

3:30 pm
-
4:20 pm
Boost Up Your Brand Strategy

Your brand strategy is important. Whether you’re an independent service provider or a business owner, your brand needs to be clear & engaging. We’ll show you how to level up your current efforts and venture into a world that drives connections and creates recurring business.

Speaker
--
Main Room

Bespoke SF

3:30 pm
-
4:20 pm
The Fitness Confrontation with DIY

Since the pandemic, DIY fitness has become more popular than ever. New exercise equipment hit the market targeting consumers who want to get fit in the comfort of their own home. Join this discussion as we talk about how fitness studios & gyms can get a piece of this newfound trend.

Speaker
--
Breakout 2

Bespoke SF

4:00 pm
-
4:45 pm
Marketing at the Next Level

You’re busy being amazing at your craft and running your business, so you don't have time to waste on clichéd marketing tactics. Learn from our experts on how to implement results-driven strategies that actually work.

Speaker
Annie & Alec

4:00 pm
-
4:45 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker

4:00 pm
-
4:45 pm
Breaking the Mold

From corporate dropout to mentor, educator, esthetician & entrepreneur, Tori talks about how you don't have to be cookie-cutter to be successful. As a matter of fact, your uniqueness is what's going to help you flourish into the successful brand you should be. It's not a straight shot to the top—it takes time to up your hustle, and we'll show you how.

Speaker

4:00 pm
-
4:45 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker

4:45 pm
-
6:00 pm
Evening Break

Speaker

6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Open Area / Rooftop

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker
Open Area / Rooftop

Bespoke SF

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Conference Room

InterContinental Hotel

10:00 am
-
12:00 pm
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while we discuss the future trends for small businesses and our roadmap to help you achieve your goals. Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

10:00 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Bespoke SF

12:00 pm
-
12:15 pm
Break

12:00 pm
-
12:15 pm
Photo Op with Venus Williams

12:15 pm
-
1:30 pm
Industry Talk: Hair Salon & Barber

PANEL DISCUSSION: An interactive session including a talented panel of industry experts & peers. This one's for the salon/barber industry, so we'll be talking all things hair!

Main Room

Bespoke SF

12:15 pm
-
1:30 pm
Industry Talk: Beauty

PANEL DISCUSSION: This session will be focusing on the beauty industry. Engage with peers & experts as we dive deep into what makes our beauty world go 'round!

Breakout 1

Bespoke SF

12:15 pm
-
1:30 pm
Industry Talk: Fitness

PANEL DISCUSSION: For this interactive session, we'll be talking everything fitness! Ask questions, talk to your peers, and hear from experts on what it takes to make it in the business.

Breakout 2

Bespoke SF

12:15 pm
-
1:30 pm
Industry Talk: SPA & Wellness

PANEL DISCUSSION: This one's for our wellness warriors! We'll be discussing trends & topics in the industry, business tips, and fully immersing ourselves in the knowledge of peers & professionals.

Breakout 3

Bespoke SF

1:30 pm
-
2:10 pm
How to Plan Your Future Like a Boss

2:10 pm
-
2:30 pm
Snack Bar Break

2:30 pm
-
3:30 pm
Social Media

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

2:30 pm
-
3:00 pm
CLOSING

Each Room

Bespoke SF

*Agenda is subject to change.

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Conference Room

InterContinental Hotel

8:30 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 8:30 and 10:00 AM. Attendees will also have access to our sponsored lounge areas and iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Open Area / Rooftop

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

10:45 am
-
11:45 am
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Giveaways / Schedule Review

Before heading off to lunch, our host/hostess will announce some amazing giveaways for attendees and share insight on the agenda for the remainder of the event.

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our sponsored lounge areas and iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Open Area / Rooftop

Bespoke SF

12:45 pm
-
1:45 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--
Main Room

Bespoke SF

1:30 pm
-
2:20 pm
Managing Employees with Automation

From appointment management to payroll, running your business can take a lot of time out of your day. We’ll show you some ways to utilize automation, so you can spend your time on the things you love.

Speaker
--
Breakout 1

Bespoke SF

1:45 pm
-
2:30 pm
The Salon Business | John Hallberg

Join The Salon Business guru, John Hallberg, as he shares research and market trends in the industry. He'll point out what you should be focused on for 2023 as a business owner & independent service provider in the beauty industry.

Speaker
John Hallberg

2:30 pm
-
3:15 pm
Managing Booth, Space, & Renters with Automation

This session is for business owners who are looking to alleviate the time spent managing booth & room rent for service providers, like independent stylists and estheticians. Our experts will walk you through how to manage it all efficiently with automation, including how to determine the right rent and when to raise it.

Speaker
Renee & Emannuel
Breakout 1

Bespoke SF

2:30 pm
-
3:15 pm
Boost Your Brand Strategy

Your individual brand strategy is an important key to establishing yourself. Whether you're just starting out, or feeling like you need a refresh, this session will provide solid steps that you can implement.

Speaker

3:15 pm
-
4:00 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups & downs of seasonality. Holidays, proms, weddings—these all spark waves of income. But, how can you create a more steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits & growth!

Speaker

3:15 pm
-
4:00 pm
Motivate Your Employees & Become a Thought Leader

Being a thought leader starts with motivating internally. Whether you have employees or renting staff, you have to lead by example. With those examples, your thought leadership will become organic. Learn how to motivate, inspire & rise to the top as a team from business experts.

Speaker
John Hallberg

3:30 pm
-
4:20 pm
Boost Up Your Brand Strategy

Your brand strategy is important. Whether you’re an independent service provider or a business owner, your brand needs to be clear & engaging. We’ll show you how to level up your current efforts and venture into a world that drives connections and creates recurring business.

Speaker
--
Main Room

Bespoke SF

4:00 pm
-
4:45 pm
Marketing at the Next Level

You’re busy being amazing at your craft and running your business, so you don't have time to waste on clichéd marketing tactics. Learn from our experts on how to implement results-driven strategies that actually work.

Speaker
Annie & Alec

4:00 pm
-
4:45 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker

4:45 pm
-
6:00 pm
Evening Break

Speaker

6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Open Area / Rooftop

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker
Open Area / Rooftop

Bespoke SF

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Conference Room

InterContinental Hotel

10:00 am
-
12:00 pm
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while we discuss the future trends for small businesses and our roadmap to help you achieve your goals. Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

10:00 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Bespoke SF

12:00 pm
-
12:15 pm
Break

12:00 pm
-
12:15 pm
Photo Op with Venus Williams

12:15 pm
-
1:30 pm
Industry Talk: Hair Salon & Barber

PANEL DISCUSSION: An interactive session including a talented panel of industry experts & peers. This one's for the salon/barber industry, so we'll be talking all things hair!

Main Room

Bespoke SF

12:15 pm
-
1:30 pm
Industry Talk: Beauty

PANEL DISCUSSION: This session will be focusing on the beauty industry. Engage with peers & experts as we dive deep into what makes our beauty world go 'round!

Breakout 1

Bespoke SF

1:30 pm
-
2:10 pm
How to Plan Your Future Like a Boss

2:10 pm
-
2:30 pm
Snack Bar Break

2:30 pm
-
3:30 pm
Social Media

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

2:30 pm
-
3:00 pm
CLOSING

Each Room

Bespoke SF

*Agenda is subject to change.

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Conference Room

InterContinental Hotel

8:30 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 8:30 and 10:00 AM. Attendees will also have access to our sponsored lounge areas and iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Open Area / Rooftop

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

10:45 am
-
11:45 am
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Giveaways / Schedule Review

Before heading off to lunch, our host/hostess will announce some amazing giveaways for attendees and share insight on the agenda for the remainder of the event.

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our sponsored lounge areas and iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Open Area / Rooftop

Bespoke SF

12:45 pm
-
1:45 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--
Main Room

Bespoke SF

1:45 pm
-
2:30 pm
Finding the Secret Sauce Formula

Whether you're a solo spa owner or part of a team, everyone needs their own secret sauce—the formula that makes everything work. How do you find that? Hear from one of our star spa owners on how she was successful with setting up her business from the start to where she is now.

Speaker

2:30 pm
-
3:15 pm
Growing to a 6-Figure Business

Are you ready to elevate your business? Good on the fundamentals but ready to invest in whatever it takes to grow to the next level? From precision marketing to building a stellar business strategy, you'll gain the knowledge it takes to become a six-figure owner.

Speaker

3:15 pm
-
4:00 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups and downs of seasonality. New Year's resolutions, clients trying new self-care routines, etc. These all spark waves of income, but how do you count on that steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits and growth.

Speaker

4:00 pm
-
4:45 pm
Breaking the Mold

From corporate dropout to mentor, educator, esthetician & entrepreneur, Tori talks about how you don't have to be cookie-cutter to be successful. As a matter of fact, your uniqueness is what's going to help you flourish into the successful brand you should be. It's not a straight shot to the top—it takes time to up your hustle, and we'll show you how.

Speaker

4:45 pm
-
6:00 pm
Evening Break

Speaker

6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Open Area / Rooftop

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker
Open Area / Rooftop

Bespoke SF

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Conference Room

InterContinental Hotel

10:00 am
-
12:00 pm
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while we discuss the future trends for small businesses and our roadmap to help you achieve your goals. Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

10:00 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Bespoke SF

12:00 pm
-
12:15 pm
Break

12:00 pm
-
12:15 pm
Photo Op with Venus Williams

12:15 pm
-
1:30 pm
Industry Talk: SPA & Wellness

PANEL DISCUSSION: This one's for our wellness warriors! We'll be discussing trends & topics in the industry, business tips, and fully immersing ourselves in the knowledge of peers & professionals.

Breakout 3

Bespoke SF

1:30 pm
-
2:10 pm
How to Plan Your Future Like a Boss

2:10 pm
-
2:30 pm
Snack Bar Break

2:30 pm
-
3:30 pm
Social Media

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

2:30 pm
-
3:00 pm
CLOSING

Each Room

Bespoke SF

*Agenda is subject to change.

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Conference Room

InterContinental Hotel

8:30 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 8:30 and 10:00 AM. Attendees will also have access to our sponsored lounge areas and iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Open Area / Rooftop

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

10:45 am
-
11:45 am
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Giveaways / Schedule Review

Before heading off to lunch, our host/hostess will announce some amazing giveaways for attendees and share insight on the agenda for the remainder of the event.

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our sponsored lounge areas and iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Open Area / Rooftop

Bespoke SF

12:45 pm
-
1:45 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--
Main Room

Bespoke SF

1:30 pm
-
2:20 pm
Smart Fitness Business Basics

A smart business is the best business, and when you’re in the fitness industry it’s important to have some processes in place that enable you to focus on what you do best.

Speaker
--
Breakout 2

Bespoke SF

1:45 pm
-
2:30 pm
Why Fitness Professionals & Businesses Should be Focused on Technology

Ready to stop using different apps for every part of your business? It's time to start working smarter instead of harder. Vagaro can help you do just that. We’ll show you why tech matters in your industry and how you can implement it into your everyday routine to make life easier.

Speaker
--
Breakout 2

Bespoke SF

2:30 pm
-
3:15 pm
Get More Clients

Building your brand and marketing is something that takes a lot of time. Join us, while we share pro tips on how to design a strategy that fits your schedule.

Speaker
Massy Arias

3:15 pm
-
4:00 pm
How to Keep Your Clients Motivated

Join Luka Hocevar, Founder of Vigor Ground Fitness, Professional Basketball Player and Fitness Coach, while he shares his story and experience on what it takes to keep your clients motivated. Retention is dependent upon engagement and milestones, so get ready for tips from one of the best in the business.

Speaker
Luka Hocevar

3:30 pm
-
4:20 pm
The Fitness Confrontation with DIY

Since the pandemic, DIY fitness has become more popular than ever. New exercise equipment hit the market targeting consumers who want to get fit in the comfort of their own home. Join this discussion as we talk about how fitness studios & gyms can get a piece of this newfound trend.

Speaker
--
Breakout 2

Bespoke SF

4:00 pm
-
4:45 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker

4:45 pm
-
6:00 pm
Evening Break

Speaker

6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Open Area / Rooftop

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker
Open Area / Rooftop

Bespoke SF

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Conference Room

InterContinental Hotel

10:00 am
-
12:00 pm
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while we discuss the future trends for small businesses and our roadmap to help you achieve your goals. Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

10:00 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Bespoke SF

12:00 pm
-
12:15 pm
Break

12:00 pm
-
12:15 pm
Photo Op with Venus Williams

12:15 pm
-
1:30 pm
Industry Talk: Fitness

PANEL DISCUSSION: For this interactive session, we'll be talking everything fitness! Ask questions, talk to your peers, and hear from experts on what it takes to make it in the business.

Breakout 2

Bespoke SF

1:30 pm
-
2:10 pm
How to Plan Your Future Like a Boss

2:10 pm
-
2:30 pm
Snack Bar Break

2:30 pm
-
3:30 pm
Social Media

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

2:30 pm
-
3:00 pm
CLOSING

Each Room

Bespoke SF

*Agenda is subject to change.

sunday

sep 25, 2022

time

PST (GMT-8)

Session

speaker

location

4:00 pm
-
4:45 pm
Marketing at the Next Level

You’re busy being amazing at your craft and running your business, so you don't have time to waste on clichéd marketing tactics. Learn from our experts on how to implement results-driven strategies that actually work.

Speaker
Annie & Alec

1:45 pm
-
2:30 pm
The Salon Business | John Hallberg

Join The Salon Business guru, John Hallberg, as he shares research and market trends in the industry. He'll point out what you should be focused on for 2023 as a business owner & independent service provider in the beauty industry.

Speaker
John Hallberg

2:30 pm
-
3:15 pm
Boost Your Brand Strategy

Your individual brand strategy is an important key to establishing yourself. Whether you're just starting out, or feeling like you need a refresh, this session will provide solid steps that you can implement.

Speaker

3:15 pm
-
4:00 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups & downs of seasonality. Holidays, proms, weddings—these all spark waves of income. But, how can you create a more steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits & growth!

Speaker

3:15 pm
-
4:00 pm
Motivate Your Employees & Become a Thought Leader

Being a thought leader starts with motivating internally. Whether you have employees or renting staff, you have to lead by example. With those examples, your thought leadership will become organic. Learn how to motivate, inspire & rise to the top as a team from business experts.

Speaker
John Hallberg

4:00 pm
-
4:45 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker

2:30 pm
-
3:15 pm
Get More Clients

Building your brand and marketing is something that takes a lot of time. Join us, while we share pro tips on how to design a strategy that fits your schedule.

Speaker
Massy Arias

3:15 pm
-
4:00 pm
How to Keep Your Clients Motivated

Join Luka Hocevar, Founder of Vigor Ground Fitness, Professional Basketball Player and Fitness Coach, while he shares his story and experience on what it takes to keep your clients motivated. Retention is dependent upon engagement and milestones, so get ready for tips from one of the best in the business.

Speaker
Luka Hocevar

1:45 pm
-
2:30 pm
Finding the Secret Sauce Formula

Whether you're a solo spa owner or part of a team, everyone needs their own secret sauce—the formula that makes everything work. How do you find that? Hear from one of our star spa owners on how she was successful with setting up her business from the start to where she is now.

Speaker

2:30 pm
-
3:15 pm
Growing to a 6-Figure Business

Are you ready to elevate your business? Good on the fundamentals but ready to invest in whatever it takes to grow to the next level? From precision marketing to building a stellar business strategy, you'll gain the knowledge it takes to become a six-figure owner.

Speaker

3:15 pm
-
4:00 pm
Customer Loyalty = Money You Can Count On

All small businesses go through the ups and downs of seasonality. New Year's resolutions, clients trying new self-care routines, etc. These all spark waves of income, but how do you count on that steady flow? Let's explore some ways customer loyalty can help you plan your recurring profits and growth.

Speaker

4:00 pm
-
4:45 pm
Breaking the Mold

From corporate dropout to mentor, educator, esthetician & entrepreneur, Tori talks about how you don't have to be cookie-cutter to be successful. As a matter of fact, your uniqueness is what's going to help you flourish into the successful brand you should be. It's not a straight shot to the top—it takes time to up your hustle, and we'll show you how.

Speaker

4:00 pm
-
4:45 pm
Make More Money in Less Time

Finding efficiencies with your current process will help you make more money in less time. Use automation and data to help you get there and determine your success. Spend some time with us exploring methodologies that you can apply immediately.

Speaker

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially.

Speaker
--
Conference Room

InterContinental Hotel

8:30 am
-
10:00 am
Continental Breakfast / Vendors

A complimentary continental breakfast will be provided at the conference venue. Attendees may arrive anytime between 8:30 and 10:00 AM. Attendees will also have access to our sponsored lounge areas and iconic.22 vendor booths to explore new products and services for your industry.

Speaker
--
Open Area / Rooftop

Bespoke SF

10:00 am
-
10:15 am
Conference Kickoff

An exciting kickoff to iconic.22 with our host/hostess who will introduce the conference value and takeaways.

Speaker
--
Main Room

Bespoke SF

10:15 am
-
10:45 am
Keynote: The Road to Being Iconic

Join Vagaro's Founder & CEO, Fred Helou, as he shares with us what it means to be iconic and the road to getting there.

Speaker
Fred Helou
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Celebrity Guest: Tabatha Coffey

Tabatha Coffey, hairstylist, salon owner, Bravo star, and businesswoman extraordinaire will bring her experience to the table to share with independent professionals & entrepreneurs in the industry. Prepare to be inspired by her journey and the knowledge she imparts.

Speaker
Tabatha Coffey
Main Room

Bespoke SF

11:45 am
-
12:15 pm
Creating Your Vision

Locking in your vision of success for the coming years is an important step. Starting off the conference with this clarity will help you determine the best way to apply the business tips you learn. We'll walk you through this method so you can get the most out of the iconic.22 event.

Speaker
--
Main Room

Bespoke SF

12:00 pm
-
12:45 pm
Giveaways / Schedule Review

Before heading off to lunch, our host/hostess will announce some amazing giveaways for attendees and share insight on the agenda for the remainder of the event.

Speaker
--
Main Room

Bespoke SF

12:45 pm
-
1:45 pm
Lunch / Vendors

A complimentary lunch will be provided while you enjoy our sponsored lounge areas and iconic.22 vendors who will be providing fantastic products & services.

Speaker
--
Open Area / Rooftop

Bespoke SF

12:45 pm
-
1:45 pm
VIP Book Signing with Tabatha Coffey

VIP guests will have the opportunity to meet Tabatha Coffey. Photography will be available in addition to a book signing.

Speaker
--
Main Room

Bespoke SF

10:45 am
-
11:45 am
Vagaro & A Dream

Together, let's uncover the formula that will empower you to find success. Your talent and aspirations, aligned with the robust engine that is Vagaro, is a lucrative match made in heaven!

Speaker
--
Main Room

Bespoke SF

2:30 pm
-
3:15 pm
Managing Booth, Space, & Renters with Automation

This session is for business owners who are looking to alleviate the time spent managing booth & room rent for service providers, like independent stylists and estheticians. Our experts will walk you through how to manage it all efficiently with automation, including how to determine the right rent and when to raise it.

Speaker
Renee & Emannuel
Breakout 1

Bespoke SF

1:30 pm
-
2:20 pm
Smart Fitness Business Basics

A smart business is the best business, and when you’re in the fitness industry it’s important to have some processes in place that enable you to focus on what you do best.

Speaker
--
Breakout 2

Bespoke SF

1:30 pm
-
2:20 pm
Five Ways to Drive More Revenue into Your Business

If you have scheduling and booking appointments down, you may be ready for the next level of business opportunity. We’ll show you five revenue drivers that you'll want to implement immediately.

Speaker
--
Breakout 3

Bespoke SF

1:30 pm
-
2:20 pm
Managing Employees with Automation

From appointment management to payroll, running your business can take a lot of time out of your day. We’ll show you some ways to utilize automation, so you can spend your time on the things you love.

Speaker
--
Breakout 1

Bespoke SF

1:45 pm
-
2:30 pm
Why Fitness Professionals & Businesses Should be Focused on Technology

Ready to stop using different apps for every part of your business? It's time to start working smarter instead of harder. Vagaro can help you do just that. We’ll show you why tech matters in your industry and how you can implement it into your everyday routine to make life easier.

Speaker
--
Breakout 2

Bespoke SF

2:30 pm
-
3:20 pm
Financial Management Advice for Service Providers

Expenses can add up, and while you may have the right number of clients to bring home the bacon, there might be more to look at. Is there a way to make balancing & managing your finances less stressful? Are you utilizing your cash to its fullest extent within your business? We’re here to help navigate that for you. Your success is our success—period.

Speaker
--
Breakout 3

Bespoke SF

3:30 pm
-
4:20 pm
Boost Up Your Brand Strategy

Your brand strategy is important. Whether you’re an independent service provider or a business owner, your brand needs to be clear & engaging. We’ll show you how to level up your current efforts and venture into a world that drives connections and creates recurring business.

Speaker
--
Main Room

Bespoke SF

3:30 pm
-
4:20 pm
The Art of the Front Desk

This session is for those who work the front desk or train employees to manage a front desk. There’s an art to making sure that everything is running smoothly, services are charged correctly, and clients are happy. With Vagaro by your side, your front desk just got a lot more awesome.

Speaker
--
Breakout 1

Bespoke SF

3:30 pm
-
4:20 pm
The Fitness Confrontation with DIY

Since the pandemic, DIY fitness has become more popular than ever. New exercise equipment hit the market targeting consumers who want to get fit in the comfort of their own home. Join this discussion as we talk about how fitness studios & gyms can get a piece of this newfound trend.

Speaker
--
Breakout 2

Bespoke SF

3:30 pm
-
4:20 pm
Give Your Client Profiles More Attention

If you’re giving minimal attention to your client profiles, you’re definitely missing an added value that’ll not only help you save more time, but could also lead to a noticeable professional flair and, thus, recurring business.

Speaker
--
Breakout 3

Bespoke SF

4:20 pm
-
4:30 pm
Day 1 Wrap Up

Vagaro Hosts will wrap up Day 1 in each room.

Speaker
--
Each Room

Bespoke SF

4:45 pm
-
6:00 pm
Evening Break

Speaker

6:00 pm
-
7:00 pm
Cocktail Hour

It’s rooftop cocktail hour! Take in the magnificent views of San Francisco at the beautiful Bespoke venue. White attire requested & good vibes are a must while the DJ spins into the night!

Speaker
Open Area / Rooftop

Bespoke SF

7:00 pm
-
8:00 pm
Dinner

Complimentary dinner to follow

Speaker
Open Area / Rooftop

Bespoke SF

8:00 pm
-
10:00 pm
iconic.22 Party

We’ll continue the night at our iconic.22 party with complimentary drinks & entertainment. The dance floor will be open, the DJ will still be spinning, and all you have to do is let your hair down and enjoy!

Speaker
Open Area / Rooftop

Bespoke SF

Monday

sep 26, 2022

time

PST (GMT-8)

Session

speaker

location

12:00 pm
-
12:15 pm
Photo Op with Venus Williams

1:30 pm
-
2:10 pm
How to Plan Your Future Like a Boss

2:10 pm
-
2:30 pm
Snack Bar Break

8:00 am
-
9:00 am
Morning Wellness

Wake up each morning to complimentary wellness classes to help you start your day off right. By putting your health first, your productivity, energy, focus & mood are improved exponentially. Come yoga ready!

Conference Room

InterContinental Hotel

10:00 am
-
12:00 pm
Brunch: The Voice of the Customer

Enjoy a complimentary brunch while we discuss the future trends for small businesses and our roadmap to help you achieve your goals. Vagaro CEO, Fred Helou, will walk you through the next steps for your brand & business, and the innovation that will get you there.

Main Room

Bespoke SF

10:00 am
-
12:00 pm
Celebrity Guest: Venus Williams

From humble beginnings to tennis star & self-made businesswoman, we are honored to hear how Venus Williams became who she is today. As business owners and entrepreneurs, you'll be inspired by her story.

Bespoke SF

12:00 pm
-
12:15 pm
Break

12:15 pm
-
1:30 pm
Industry Talk: Hair Salon & Barber

PANEL DISCUSSION: An interactive session including a talented panel of industry experts & peers. This one's for the salon/barber industry, so we'll be talking all things hair!

Main Room

Bespoke SF

12:15 pm
-
1:30 pm
Industry Talk: Beauty

PANEL DISCUSSION: This session will be focusing on the beauty industry. Engage with peers & experts as we dive deep into what makes our beauty world go 'round!

Breakout 1

Bespoke SF

12:15 pm
-
1:30 pm
Industry Talk: Fitness

PANEL DISCUSSION: For this interactive session, we'll be talking everything fitness! Ask questions, talk to your peers, and hear from experts on what it takes to make it in the business.

Breakout 2

Bespoke SF

12:15 pm
-
1:30 pm
Industry Talk: SPA & Wellness

PANEL DISCUSSION: This one's for our wellness warriors! We'll be discussing trends & topics in the industry, business tips, and fully immersing ourselves in the knowledge of peers & professionals.

Breakout 3

Bespoke SF

2:30 pm
-
3:30 pm
Social Media

Social media is the heartbeat of our culture and it's where businesses connect with consumers on an organic level. Are you doing everything you can to engage & build your presence? Let's wrap up this event with a discussion that will inspire growth through the world's most effective medium.

Main Room

2:30 pm
-
3:00 pm
CLOSING

Each Room

Bespoke SF

*Agenda is subject to change.